SmartCustomer (formerly Sitejabber) Reviews API

GET   /api/v1/search?engine=smartcustomer_reviews

The SmartCustomer Reviews API returns the customer reviews of a website or business on SmartCustomer, the review site formerly known as Sitejabber, 20 per page: each review's rating, title, full text, review date and time, date of experience, helpful votes, badges such as Verified, images, the business's reply, and the author's name, profile, location and review count. It also returns the business's name, website, logo, overall rating and review count, and SmartCustomer's AI summary of positive and negative highlights and the most discussed topics.

API Parameters

Business

  • Name
    domain
    Required
    Required
    Description

    The website's domain, such as amazon.com or walmart.com. A smartcustomer.com or sitejabber.com review page URL also works, but the page returned always comes from page.

Pagination

  • Name
    page
    Required
    Optional
    Description

    The page of reviews, 20 per page. Defaults to 1. pagination.next_page is the value for the next page, and a page past the last one returns an error field.

Engine

  • Name
    engine
    Required
    Required
    Description

    Parameter defines an engine that will be used to retrieve real-time data. It must be set to smartcustomer_reviews.

API key

  • Name
    api_key
    Required
    Required
    Description

    The api_key authenticates your requests. Use it as a query parameter (https://www.searchapi.io/api/v1/search?api_key=YOUR_API_KEY) or in the Authorization header (Bearer YOUR_API_KEY).

Zero Data Retention

  • Name
    zero_retention
    Enterprise Only
    Enterprise Only
    Required
    Optional
    Description

    Set this parameter to true to disable all logging and persistent storage. No request parameters, HTML, or JSON responses are stored or logged. Suitable for high-compliance use cases. Debugging and support may be limited while enabled.

API Examples

Website Reviews

Website Reviews
GET
https://www.searchapi.io/api/v1/search?domain=amazon.com&engine=smartcustomer_reviews
Request
import requests

url = "https://www.searchapi.io/api/v1/search"
params = {
  "engine": "smartcustomer_reviews",
  "domain": "amazon.com"
}

response = requests.get(url, params=params)
print(response.text)
Response
{
  "search_metadata": {
    "id": "search_9YXGkBJ1pQDvHZ8A3PLOKqQN",
    "status": "Success",
    "created_at": "2026-11-09T20:42:36Z",
    "request_time_taken": 2.49,
    "parsing_time_taken": 0.2,
    "total_time_taken": 2.69,
    "request_url": "https://www.smartcustomer.com/reviews/amazon.com",
    "html_url": "https://www.searchapi.io/api/v1/searches/search_9YXGkBJ1pQDvHZ8A3PLOKqQN.html",
    "json_url": "https://www.searchapi.io/api/v1/searches/search_9YXGkBJ1pQDvHZ8A3PLOKqQN"
  },
  "search_parameters": {
    "engine": "smartcustomer_reviews",
    "domain": "amazon.com"
  },
  "business": {
    "name": "Amazon",
    "domain": "amazon.com",
    "link": "https://www.smartcustomer.com/reviews/amazon.com",
    "website": "http://amazon.com",
    "logo": "https://static.smartcustomer.com/img/urls/64/thumbnail_logo_review_mobile2x.1680111061.png",
    "rating": 2.5,
    "reviews_count": 11116
  },
  "ai_summary": {
    "positive_highlights": [
      "Offers a vast selection of products across many categories.",
      "Provides convenient online shopping with fast shipping options.",
      "Has a well-known brand with a large customer base."
    ],
    "negative_highlights": [
      "Customer service is often automated and unhelpful, making issue resolution difficult.",
      "Shipping delays are frequent, even for Prime members with guaranteed delivery dates.",
      "Some products arrive used or counterfeit despite being sold as new."
    ],
    "topics": [
      {
        "name": "Customer Service",
        "sentiment": "negative",
        "positive_percentage": 0.0,
        "neutral_percentage": 4.35,
        "negative_percentage": 95.65,
        "summary": "Reviewers consistently describe frustrating experiences with Amazon's customer service, citing automated systems, unhelpful representatives, and difficulty reaching a human. Many feel that support is designed to avoid accountability rather than resolve issues."
      },
      {
        "name": "Refund Process",
        "sentiment": "negative",
        "positive_percentage": 0.0,
        "neutral_percentage": 21.43,
        "negative_percentage": 78.57,
        "summary": "Refund issues are a major pain point, with reviewers reporting that promised refunds are not honored, refunds are delayed for weeks, and Amazon demands excessive verification. Some customers feel their money is being held hostage."
      }
    ]
  },
  "reviews": [
    {
      "position": 1,
      "review_id": "44583",
      "link": "https://www.smartcustomer.com/reviews/amazon.com#44583",
      "rating": 1.0,
      "title": "AMAZON IS NOT THE COMPANY IT USED TO BE. HERE IS THE RECEIPT.",
      "text": "AMAZON IS NOT THE COMPANY IT USED TO BE. HERE IS THE RECEIPT.\nFor over two years, Amazon drivers have ignored the delivery instructions posted all over my property. Signs marking exactly where to deliver. Signs marking where NOT to go. We decorated the correct spot with Christmas decorations so nobody could miss it. They deliver to the wrong spot anyway, again and again.\nOn October 5, Amazon marked two packages \"delivered\" with a photo. My security cameras show no truck, no driver, and no visitor on my property at any point that day. The packages were never here.\nOn October 7, I went to retrieve a package from the prohibited area where a driver left it anyway. My foot was badly cut.\nI filed BBB complaint #*******. Amazon's response: \"Please help us with more order IDs so we can take appropriate actions.\" Two years of complaints on file, and they want ME to do THEIR job.\nAnd it is not just me. This is the pattern now:\nThe FTC hit Amazon with a $2.5 BILLION settlement over Prime enrollment traps that harmed about 35 million customers. (September 2025)\nAmazon agreed to a $309.5 MILLION settlement over botched, delayed, and reversed refunds. (2026)\nThe DC Attorney General won $8.25 MILLION because Amazon quietly gave slower delivery to Black-majority neighborhoods while charging full Prime. (October 2026)\nDrivers are pushed to handle 100 to 400 parcels per shift under 98 percent on-time quotas. They speed, skip breaks, and throw packages to hit targets. Delivery driver injury rates run more than 40 percent higher than Amazon warehouse rates.\nAlexa was force-upgraded to Alexa Plus without consent: slower, full of ads, broken routines, lost features. Every update makes it worse.\nCustomer service is an AI chatbot that promises refunds that never arrive, with no transcripts so you cannot prove a thing. Human support reads scripts that miss the point.\nReturn too much and an automated system can freeze or ban your account with no warning and no appeal.\nIf Amazon has failed you: file with the BBB, your state Attorney General, and the FTC at reportfraud.ftc.gov. And think twice before your next order.\nShare this if you are tired of it too.",
      "date": "2026-10-17",
      "experience_date": "2026-10-17",
      "helpful_votes": 1,
      "badges": [
        "No Invitation"
      ],
      "author": {
        "name": "Tiffany S.",
        "link": "https://www.smartcustomer.com/users/tiffanys688",
        "avatar": "https://static.smartcustomer.com/img/users/tiffanys688/thumbnail_large.1792261195.jpg",
        "location": "South Carolina",
        "reviews_count": 4,
        "helpful_votes": 4
      }
    },
    {
      "position": 2,
      "review_id": "44268",
      "link": "https://www.smartcustomer.com/reviews/amazon.com#44268",
      "rating": 1.0,
      "title": "A-to-z Guarantee Failed After Seller Repeatedly Failed to Follow Amazon's Return Instructions",
      "text": "I ordered an automotive rear bumper cover on Amazon from third-party seller WLSupply for $378.77.\nThe bumper arrived folded/compressed in a smaller box, a shipping condition that was not disclosed in the listing. It arrived visibly creased, and my professional body shop would not install it in the condition received. The listing also showed approximately 165 lbs in shipping information, while the package actually delivered was approximately 20 lbs.\nWhen I requested a return, I discovered another major issue: returning the bumper would cost more than $500 in freight, exceeding the purchase price. The listing never disclosed that a buyer returning this type of item could be required to advance hundreds of dollars in oversized freight.\nAmazon customer service initially recognized that this required a seller-arranged return solution and instructed the seller to arrange transportation/pickup. The seller repeatedly failed to provide the requested return transportation, even after Amazon directed them to do so. At one point, the response was simply that they were \"out of office.\"\nAfter I contacted Amazon repeatedly because the seller was not complying with those instructions, I expected the A-to-z Guarantee to provide meaningful buyer protection. Instead, Amazon ultimately instructed me to pay the $500+ return freight myself, return the item, and then submit the shipping receipt to seek reimbursement afterward.\nI have been an Amazon Prime customer for more than 10 years, and I have never before been required to pay out of pocket to return an item. Amazon's reliable return process is one of the reasons I have continued shopping there rather than marketplaces where buyers may be responsible for costly return shipping.\nI am extremely disappointed that after repeated contacts, documented problems with the listing, and the seller's repeated failure to provide the return solution Amazon instructed them to provide, A-to-z left me with the same unreasonable burden: advance more than $500 to return a $378.77 item and hope to be reimbursed afterward.\nThat is not the level of customer protection I expected from Amazon or the A-to-z Guarantee.\nI am requesting a full refund of $378.77 or prepaid/seller-arranged freight pickup.",
      "date": "2026-09-29",
      "experience_date": "2026-08-05",
      "helpful_votes": 0,
      "badges": [
        "No Invitation"
      ],
      "author": {
        "name": "Jacquelyn B.",
        "link": "https://www.smartcustomer.com/users/jacquelynbutlerhomes",
        "avatar": "https://static.smartcustomer.com/img/users/jacquelynbutlerhomes/thumbnail_large.1790703975.jpg",
        "location": "Texas",
        "reviews_count": 1,
        "helpful_votes": 0
      }
    },
    {
      "position": 4,
      "review_id": "43999",
      "link": "https://www.smartcustomer.com/reviews/amazon.com#43999",
      "rating": 1.0,
      "title": "Shopping experience",
      "text": "I would like to share my experience with Amazon. This company should not exist for so many reasons!\nFirstly the website is totally carpet make people unwanted deal with prime you can easily click without knowing that you accept Prime and you will notice monthly payments from your bank account. It's not clear when you finalise payment!\nDelivery time it's not accurate you will have only one massage that your order is out for delivery and no time schedule so in my case I receive email early morning and delivery was 20:30 so keep me all day waiting!\nAnd if you have some issues with your order or the seller will offer to you partial refund burn in your mind that Amazon doesn't give you full amount of your refund! They will charge you, so on your bank account will go money after Amazon discounts. This is pure thievery!\nThink twice before you purchase anything in Amazon!",
      "date": "2026-09-12",
      "experience_date": "2026-09-12",
      "helpful_votes": 0,
      "badges": [
        "No Invitation"
      ],
      "author": {
        "name": "Lauchy L.",
        "link": "https://www.smartcustomer.com/users/physio-med",
        "avatar": "https://static.smartcustomer.com/img/users/physio-med/thumbnail_large.1789231817.jpg",
        "location": "GB",
        "reviews_count": 1,
        "helpful_votes": 0
      },
      "images": [
        {
          "original": "https://www.smartcustomer.com/img/urls/64/picture_1200454.1789231770.jpg",
          "thumbnail": "https://www.smartcustomer.com/img/urls/64/thumbnail_1200454_large.1789231770.jpg"
        }
      ]
    }
  ],
  "pagination": {
    "current": 1,
    "next_page": 2,
    "total_pages": 486
  }
}

AI Summary and the Next Page

AI Summary and the Next Page
GET
https://www.searchapi.io/api/v1/search?domain=walmart.com&engine=smartcustomer_reviews&page=2
Request
import requests

url = "https://www.searchapi.io/api/v1/search"
params = {
  "engine": "smartcustomer_reviews",
  "domain": "walmart.com",
  "page": 2
}

response = requests.get(url, params=params)
print(response.text)
Response
{
  "search_metadata": {
    "id": "search_mQdZY24X3k8NtL1ApyxG15W7",
    "status": "Success",
    "created_at": "2026-11-09T20:42:41Z",
    "request_time_taken": 3.47,
    "parsing_time_taken": 0.02,
    "total_time_taken": 3.49,
    "request_url": "https://www.smartcustomer.com/reviews/walmart.com?page=2",
    "html_url": "https://www.searchapi.io/api/v1/searches/search_mQdZY24X3k8NtL1ApyxG15W7.html",
    "json_url": "https://www.searchapi.io/api/v1/searches/search_mQdZY24X3k8NtL1ApyxG15W7"
  },
  "search_parameters": {
    "engine": "smartcustomer_reviews",
    "domain": "walmart.com",
    "page": 2
  },
  "business": {
    "name": "Walmart",
    "domain": "walmart.com",
    "link": "https://www.smartcustomer.com/reviews/walmart.com",
    "website": "http://walmart.com",
    "logo": "https://static.smartcustomer.com/img/urls/4712/thumbnail_logo_review_mobile2x.1743170941.png",
    "rating": 2.0,
    "reviews_count": 4415
  },
  "ai_summary": {
    "positive_highlights": [
      "Wide product selection and competitive pricing are frequently mentioned.",
      "Online ordering and store pickup offer convenience.",
      "Walmart's return policy is advertised as 30 days, but enforcement is inconsistent."
    ],
    "negative_highlights": [
      "Customer service is often unhelpful and fails to resolve issues effectively.",
      "Online orders may arrive late, damaged, or not match the website description.",
      "Return and refund processes are difficult, with Walmart shifting responsibility to third-party sellers."
    ],
    "topics": [
      {
        "name": "Customer Service",
        "sentiment": "negative",
        "positive_percentage": 0.0,
        "neutral_percentage": 0.0,
        "negative_percentage": 100.0,
        "summary": "Reviewers consistently describe poor customer service experiences, including unhelpful staff, refusal to honor return policies, and lack of accountability. Many report being passed between Walmart and third-party sellers without resolution."
      }
    ]
  },
  "reviews": [
    {
      "position": 21,
      "review_id": "6481",
      "link": "https://www.smartcustomer.com/reviews/walmart.com#6481",
      "rating": 1.0,
      "title": "Suspended, Deactivated, and Kicked Out",
      "text": "Suspended, Deactivated, and Kicked out. Walmart will not allow me to log on to their website because of THEIR mistakes!\nI did not receive all of my most recent order and asked for a refund because by the time Walmart responded, I had already purchased the item elsewhere.\nThey coupled that with an order that THEY themselves cancelled and with an order in which THEY sent the wrong size item.\nSo now I have (really they have) \"violated their policy.\"\nBE careful with this outfit because if THEY make a mistake, YOU will pay.\nGoodbye forever because there are many many other vendors that know how to treat their customers.\nThe final dialog and outcome occurred from 03/18/2025 to 03/20/2025.",
      "date": "2025-03-26",
      "experience_date": "2025-03-18",
      "helpful_votes": 1,
      "badges": [
        "No Invitation"
      ],
      "author": {
        "name": "Jf O.",
        "link": "https://www.smartcustomer.com/users/jfo1",
        "avatar": "https://static.smartcustomer.com/img/users/jfo1/thumbnail_large.1511204031.jpg",
        "location": "California",
        "reviews_count": 3,
        "helpful_votes": 4
      }
    },
    {
      "position": 22,
      "review_id": "6478",
      "link": "https://www.smartcustomer.com/reviews/walmart.com#6478",
      "rating": 2.0,
      "title": "Disappointing",
      "text": "Prices are the only thing Walmart has going for them. Their service, hours, quality of meat and vegetables are all 3rd world lately. They start locking out doors and their obnoxious announcements (basically saying they want you out of their store) just a few minutes after 10:00 pm. Store was packed with customers trying to find products while negotiate around all the pallets blocking all aisles, the personal shoppers, and the stocking crew. I remember a day when I could come after midnight and quickly move the store for weekly groceries. I am hoping will get a new 24 hr grocery store out here in Saratoga Springs.",
      "date": "2025-02-26",
      "experience_date": "2025-02-17",
      "helpful_votes": 1,
      "badges": [
        "No Invitation"
      ],
      "author": {
        "name": "Lee M.",
        "link": "https://www.smartcustomer.com/users/leem1523",
        "avatar": "https://static.smartcustomer.com/img/user-avatar-default%402x.1765813271.webp",
        "location": "Texas",
        "reviews_count": 1,
        "helpful_votes": 1
      }
    },
    {
      "position": 38,
      "review_id": "6420",
      "link": "https://www.smartcustomer.com/reviews/walmart.com#6420",
      "rating": 2.0,
      "title": "Walmart's official title is simply **\"Walmart Inc.\"** It is a publicly traded company listed on the",
      "text": "Walmart is a retail giant with significant influence on the global market. Its strengths lie in its vast product selection, competitive pricing, and extensive network of stores and online services, making it highly accessible to a broad range of customers. Walmart's ability to offer low prices is a major draw for consumers, especially in regions where affordability is a key concern.\nHowever, Walmart's business practices have sparked considerable debate. The company has faced criticism over labor practices, including concerns about low wages, worker treatment, and the impact on small businesses. Additionally, its environmental practices and the way it affects local economies have been scrutinized.\nOn the positive side, Walmart has made strides in sustainability efforts, such as reducing waste and increasing the availability of eco-friendly products. It has also invested in technology to improve the shopping experience, including expanding its e-commerce platform and introducing innovations like online grocery pickup and delivery.\nOverall, Walmart is a powerhouse in the retail industry, offering convenience and affordability but facing ongoing challenges related to corporate responsibility, ethical practices, and adapting to changing consumer expectations.\nClick here\nhttps://mavely.app.link/e/p6k93mlZBMb",
      "date": "2024-09-04",
      "experience_date": "2024-09-04",
      "helpful_votes": 0,
      "badges": [
        "No Invitation"
      ],
      "author": {
        "name": "Qaisar K.",
        "link": "https://www.smartcustomer.com/users/qaisark",
        "avatar": "https://static.smartcustomer.com/img/users/qaisark/thumbnail_large.1725436578.jpg",
        "location": "Pakistan",
        "reviews_count": 1,
        "helpful_votes": 0
      },
      "images": [
        {
          "original": "https://www.smartcustomer.com/img/urls/4712/picture_1023477.1725436490.jpg",
          "thumbnail": "https://www.smartcustomer.com/img/urls/4712/thumbnail_1023477_large.1725436491.jpg"
        }
      ]
    }
  ],
  "pagination": {
    "current": 2,
    "next_page": 3,
    "total_pages": 194
  }
}